It’s hard times in rural Maine. Traditional jobs in timber, fishing, and furniture have vanished. The University of Maine system hired VisionPoint to develop a campaign to persuade the state’s 30-50’s workforce to retool and re-train at a public university. I created two characters — a success coach and a typical adult Mainer — and told this campy, visual story. Using green screens and some 80’s nostalgia, the spot resonated with the GenX audience.
University of Maine System — Adult Learners Campaign
THERE'S NO STOPPING A MAINER WITH A COLLEGE EDUCATION
My Role:
- Brainstormed the idea, wrote the script (with help from my fellow writer Mary Webster), casted, helped produce the video with Myriad Studios in Raleigh. Additionally, I wrote the digital ads, radio scripts and landing page.
